Silla is a Start-up (and why you should care)

  • Posted by Fahed Bizzari on May 27, 2015

Because small business owners don’t like being small, they try to look, sound and act bigger than they are.

But how can you run without first accepting that you’re a baby that can’t yet walk?

Well, that’s a mistake that we made. And, on behalf of Silla, I admit that we are not a multinational blue chip FTSE 100 company. We are a start-up. Nothing more and nothing less.

But our goal here isn’t to clear a guilty conscience. Its to prepare you for some important changes that are happening soon.

And here are the milestones you can expect:

  1. Alpha Release
  2. Closed Beta Release
  3. Open Beta Release

Knowing what these mean is important if you want to lead the way, so read on to learn more about each one.

Alpha Release

Very soon, we’re going to be blocking off logins and putting all new registrations onto a waiting list.

During this time, we’ll give a concierge-like service to 10 clinics and 40 practitioners so that we can perfect our new website around their needs.

Those 50 Early Adopters will get a big head-start over those who join later on. And, for them, we will…

  1. Manage their accounts on their behalf for a limited time.
  2. Help them capture as many recommendations as possible.

(Note: If you want to be one of these 50, be sure to read to the end.)

Closed Beta Release
Once we’re fully satisfied with the new website, we’ll open Silla up to…

  1. practitioners endorsed by our 40 Early Adopters
  2. clinics associated with registered practitioners.
  3. practitioners registered before the alpha release

They’ll be able to sign up and manage their own profiles without our involvement. We will continue to make sure that everything works perfectly from a self-serve point of view.

Open Beta Release

We will then open Silla up to any practitioner or clinic in the UAE as well as anyone on our international waiting list. Here, we’ll be making sure that newcomers understand what we’re all about and can build themselves some social proof immediately.

International Release

Once we’ve perfected everything in the UAE, we’ll grow to our next country.

Is social proof important to you?

Being able to admit that we’re a startup has helped us to accept our weaknesses, play to our strengths, add value with limited resources and work out our growth roadmap.

So, if you value the online social proof we can help you build, then join us as an Early Adopter.

If you'd like us to consider you as an early adopter, please contact us ASAP.

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